Monthly Archives: August 2012

Who needs my security information?

Like many people, I get occasional phone calls from trade publications asking me if I want to renew my free subscription. As part of this process, as well as checking my details they ask me a question for the ‘audit’.

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Content generation – write once, use many

A piece of written material can often be used in multiple ways. But some companies only seem to use content once. To take customer references as an example, there are several ways we can rework the outcome into different kinds

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