Yearly Archives: 2015

What’s your writing routine?

It’s always tempting to try and take too much inspiration from the routines of famous authors. The suggestion is that emulating their habits will enable us to emulate their talent – which is clearly illogical. But I do find myself

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21 writing tips from great authors

I’m always on the lookout for more advice on writing, and this blog post caught my eye. Not sure how relevant it is for copywriters – but it’s interesting nonetheless, and has some good points on brevity and clarity. I

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Life imitates art? NASA and The Martian

In case you didn’t notice, The Martian movie opened yesterday (in the UK), and in the same week NASA announced evidence for water on Mars. Coincidence? Or clever PR from NASA? I’ve not seen the film yet but I’ve read

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Software for writers

This week, I’ve finally got round to installing Office 2016 on my Mac. It seems good, but more or less indistinguishable from the last version. I did stumble on a feature that I thought was new – Smart Lookup, which

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Buzzfeed takes over the world (nearly)

This week’s biggest media news is probably that Buzzfeed has received $200m investment from NBCUniversal, valuing it at $1.5bn. If there was any doubt that the site has now become mainstream, the scale of this figure dispels it – although

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Google has another go with Glass

There was interesting news yesterday that Google seems to be repositioning its Google Glass wearable device for practical, work-based usage – not as the hipster fashion accessory that it tried first time round. There have been numerous articles recently explaining

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Apple gets copywriting right

As a copywriter, work is all around me – there are always words to read, which seem to be just asking to be criticised. Whether it’s advertising, packaging or signage, I find it hard to resist the temptation to analyse,

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Adverbs: why you don’t need them

Adverbs, those extra descriptive words hanging around near their best-friend verbs, can be a pain in business writing. My advice? Delete them all. Too extreme? Try it. Take something you’ve written, and cross out all the adverbs. How does the

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Why referrals are so important

I’ve written a piece for Marketing Hospital about how I win business as a freelance copywriter, which I hope provides some useful advice. To summarise: the single most important way to pick up new clients is via referrals and word

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The inverted pyramid in writing

When you write, do you like to create tension, or to draw your reader into an article by gradually revealing facts? It may work in a longer article, but in many types of writing this approach is plain wrong. Instead,

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