Blog Archives

The e-ink laptop

I’m writing this post outside in the sunshine. Lovely environment to work in, except I can hardly see the screen. But e-ink displays, such as on Amazon’s Kindle, are far easier to read in bright light. They’ve been around for

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Revisiting the Freewrite

A few years ago, I blogged about the Astrohaus Freewrite (formerly the Hemingwrite). It’s a bare-bones, distraction-free word processor – great concept, but how is it in practice? I’ve kept an eye on this and finally seen a real review,

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Write as you speak

It’s a well-known piece of advice: write as though you were talking to someone you know, in the pub (or informal setting of your choice). But how can you actually do this? I was recently helping someone create a presentation,

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Predicting the future

This week, I’ve coincidentally had several different conversations about the future of machine translation. Google Translate is already amazing – check out its real-time audio translation, or how it uses augmented reality to replace words in a menu or road

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Can B2B writers get personal?

In blogging and newspaper writing, describing your own experiences has become a standard technique. It can be narcissistic, annoying, or just plain dull, but the world and dog feel a need to share their life with us. But can this

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How to write faster

I’ve seen various posts and lists online about how to write quickly. They all offer different sets of advice – some excellent, some perhaps less valuable. To me, the number one tip would be to ensure you understand what you’re

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It’s all about attention

If you’re interested in the future of media, it’s worth reading this new article by Martin Belam, who is social & new formats editor for the Guardian. He makes plenty of good points, and clearly knows the sector very well,

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Sport metaphors and why to avoid them

I usually write for an international audience, particularly as I work in technology marketing and we’re mostly targeting niche, global markets. As a result, I’m always conscious of avoiding local colloquialisms or country-specific words, as well as writing clearly for

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Why you need a style guide

It may sound like a detail, but agreeing on a style guide for your project – or your whole company – will save countless arguments. Usually, no one can agree on exactly how particular things should be written. Does this

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Explaining Nobel Prize winners

It’s that time of year, when we get to hear some proper scientists on BBC Radio 4 explaining what they do. And newspapers grapple with how to explain topography and exotic matter to their readers. Yes, the Nobel Prizes were

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