Blog Archives

Investing in technology as a writer

I last wrote about the technology I use as a writer about four years ago, and the basics still apply. Really, any modern laptop does the job nowadays, with a decent external keyboard and screen. But I’m increasingly realising I

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What’s the most important writing rule?

I’ve started doing some teaching recently, and this week ran a seminar on how to write better. When I was preparing my slides, naturally I wrote down all the good writing tips I wanted to get across. After the seminar,

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B2B marketing statistics

I don’t usually just post a link to another person’s blog post, but I found a really interesting piece today that seems too good to not share. This post on B2B marketing statistics is from Blue Corona, a web marketing company

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Why mistakes in writing matter

In this blog, I’ve often gone on about how to write well. This month, I wanted to revisit why avoiding mistakes in your writing is so important. Let’s leave to one side, for now, any thoughts about what we mean

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Always learning

How do you keep interested in your job, year after year? For me, one of the most important motivators that gets me out of bed is knowing that I will learn something new, every day. Being a freelance technology writer

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Think about your online presence – all of it

Recently, I was researching a company I’d not previously heard of, so I started by just typing its name into Google. Interestingly, one of the first results was its profile on Glassdoor.com, which primarily consists of anonymous reviews written by

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Over-excited, or not

Is it just me? Or does everyone feel a mild shiver of revulsion when they read how a company suit is ‘excited’ about some really dull news of a new widget? I’m sure it’s not just me, actually. If you’re

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How to write good award entries

In most industries, winning an award can be great publicity, and a useful door-opener. But how do you write an award entry so the judges will sit up and take notice? I’ve written successful award submissions for many clients, and

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The FAQ on FAQs

This month, I was going to write a post on writing FAQs, and specifically writing FAQ pages for the web. Then I did some research and found this page on FAQs from a copywriter called Susan Greene, and it seemed so comprehensive

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Should I use jargon in my writing?

If you’ve studied how to be a writer, you’ve read blogs like mine, or you’ve stopped to think about your writing for five minutes, you will inevitably think of jargon as a bad thing. At best, it’s a necessary evil.

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