Blog Archives

Being boring

As copywriters, we spend our working lives toiling to be clearer, to be snappier, and to be more engaging. But sometimes the opposite is needed, and we have to write copy that’s as dull as ditch water – and possibly

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What sports radio can teach us about copywriting

Sports commentating isn’t the most obvious source of inspiration for copywriters like me, but it can provide some valuable lessons when we sit down at the keyboard and start typing. Specifically, when you listen to a football match or other

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Being kind

Whatever your personal views, I think you’d agree that politics in the UK (and the USA) is going through a tricky phase. There is a higher degree of confrontation, argument and abuse than I remember ever seeing. As a result,

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Working to music

I spend much of my time working from home, and one of the big benefits is that I can listen to music of my choice, all day long. And since Spotify has come on the scene, this means I’ve got

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Structured procrastination

Today, I stumbled across a fantastic concept that’s new to me, although has been around since the 90s: ‘structured procrastination’. Invented by John Perry, a professor of philosophy at Stanford, it is based on the idea that procrastinators aren’t actually

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Getting things done

I realise I’ve been blogging here now for more than seven years, and somehow, I’ve omitted to mention the self-help or business book which has had the biggest impact on me. It’s an obvious choice, but ‘Getting Things Done’ by

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Research or procrastination?

When you’re writing, how much time do you spend actually writing? I’ve been writing a series of blogs for a client recently. These are all on technology areas with which I’m familiar, but I need to do a fair bit

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SEO: URLs really work

This blog has included several posts about the Qwerkywriter, a retro Bluetooth keyboard. In particular, I compared it to another keyboard, the Penna, last year. Well, guess what? Doing a bit more Googling today, my little blog post comes out as the

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Pricing your copywriting services

I read a really informative post recently by a copywriter called Megan Rose, all about how to price your services as a freelance copywriter. It’s well worth a read, and has a long list of useful links at the end. It’s a

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Investing in technology as a writer

I last wrote about the technology I use as a writer about four years ago, and the basics still apply. Really, any modern laptop does the job nowadays, with a decent external keyboard and screen. But I’m increasingly realising I

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