Blog Archives

Why should I attend your online event?

With more and more exhibitions launching an ‘online’ or ‘digital’ alternative to the cancelled face-to-face version, how can you stand out from the noise? How can you make people want to attend your event, and avoid just seeming like another

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Politicians, STEM and numeracy

As our politicians are trying to navigate the COVID-19 crisis, we’re all learning fast about things like exponential growth rates, herd immunity and ventilator design. Unfortunately, it seems like there’s a lack of scientists and engineers in the decision-making class.

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Don’t be afraid to state the obvious

Today, I clicked through from Twitter to a blog post, which was on the website of a company I’d not heard of. Interesting post, and I wanted to find out more about them. But I was frustrated at every turn.

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The return of Google Glass?

It’s 2014 all over again – the latest version of the Google Glass AR headset is now available for direct purchase. It will still cost you $999, and it’s very much aimed at an enterprise/B2B audience, not the consumer market. Just this month,

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Bluetooth keeps on keeping on

I wrote about Bluetooth a couple of years ago, and how it has become the dominant wireless technology in many applications. It’s been fascinating following its development over the last twenty years or so. The excuse for mentioning it today

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Being boring

As copywriters, we spend our working lives toiling to be clearer, to be snappier, and to be more engaging. But sometimes the opposite is needed, and we have to write copy that’s as dull as ditch water – and possibly

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What sports radio can teach us about copywriting

Sports commentating isn’t the most obvious source of inspiration for copywriters like me, but it can provide some valuable lessons when we sit down at the keyboard and start typing. Specifically, when you listen to a football match or other

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Being kind

Whatever your personal views, I think you’d agree that politics in the UK (and the USA) is going through a tricky phase. There is a higher degree of confrontation, argument and abuse than I remember ever seeing. As a result,

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Working to music

I spend much of my time working from home, and one of the big benefits is that I can listen to music of my choice, all day long. And since Spotify has come on the scene, this means I’ve got

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Structured procrastination

Today, I stumbled across a fantastic concept that’s new to me, although has been around since the 90s: ‘structured procrastination’. Invented by John Perry, a professor of philosophy at Stanford, it is based on the idea that procrastinators aren’t actually

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