I donâ€™t usually just post a link to another personâ€™s blog post, but I found a really interesting piece today that seems too good to not share.
This postÂ on B2B marketing statistics is from Blue Corona, a web marketing company in the USA. Hats off to them, thereâ€™s some serious research gone into compiling all these statistics in one place. Itâ€™s refreshing to read a post thatâ€™s 100% focussed on B2B, and has lots of real, useful numbers.
Inevitably thereâ€™s a few claims and statistics that seem less grounded in reality, but thereâ€™s some great nuggets of information.
For example, by next year, the percentage of B2B search queries on smartphones is expected to grow to 70%.
Really? Well, Google has been telling us something similar for years, and now prioritizes mobile site results, so thereâ€™s probably something in it. And I guess if you include travel-related items like hotels and train tickets, the number probably makes more sense.
Anyway, it’s a thought-provoking post that’s well worth reading -Â and may challenge some of your ideas about B2B marketing.