In blogging and newspaper writing, describing your own experiences has become a standard technique. It can be narcissistic, annoying, or just plain dull, but the world and dog feel a need to share their life with us.
But can this work in B2B writing?
Maybe not to the same extent, but itâ€™s got a role. Business writing can easily get really boring, and talking about personal experiences makes a connection for the reader, and gives them a story to respond to.
Remember that your reader is always a person, not a company, and that purchasing decisions are made by real people. If you talk to your audience about your own experiences, they may just care that little bit more.