Can B2B writers get personal?

In blogging and newspaper writing, describing your own experiences has become a standard technique. It can be narcissistic, annoying, or just plain dull, but the world and dog feel a need to share their life with us.

But can this work in B2B writing?

Maybe not to the same extent, but it’s got a role. Business writing can easily get really boring, and talking about personal experiences makes a connection for the reader, and gives them a story to respond to.

Remember that your reader is always a person, not a company, and that purchasing decisions are made by real people. If you talk to your audience about your own experiences, they may just care that little bit more.

Posted in Uncategorized

Leave a Reply