Today, I clicked through from Twitter to a blog post, which was on the website of a company Iâ€™d not heard of. Interesting post, and I wanted to find out more about them.
But I was frustrated at every turn. I wanted to know what country they were based in. So, the â€˜about usâ€™ page would tell me, right? Nope. Contact us? Itâ€™s an email address.
Eventually, I found it on their FAQ page. If I hadnâ€™t decided to write about them, I would have given up long before looking there.
The lesson? Donâ€™t be afraid to say the obvious things, straight away. All the research shows that people browsing online will give up on your site very, very soon if they canâ€™t find what they want. So make sure you tell visitors who you are, and what you do (and where you are). Quickly.