If youâ€™ve studied how to be a writer, youâ€™ve read blogs like mine, or youâ€™ve stopped to think about your writing for five minutes, you will inevitably think of jargon as a bad thing. At best, itâ€™s a necessary evil. But weâ€™re all taughtÂ to cut it out.
Thatâ€™s normally good advice. But donâ€™t be scared to use jargon where appropriate.
What does that mean?
For a start, make sure you know your audience. If theyâ€™re all going to be familiar with your industry, you can go right ahead and use all the standard jargon â€“ it saves everyoneâ€™s time, and it avoids being patronising. And everyone knows exactly what each term means, which can be particularly useful if your readers donâ€™t all have English as their first language.
Remember your writing isnâ€™t always about conveying the meaning of the words. You may, instead, be wanting to create an emotional reaction in the reader â€“ and jargon can make them feel that writer and reader are somehow on the same side of the same argument, or in the same team. This shared knowledge creates a bond that pulls your readers in, and makes them feel a commonality with the writer. Thatâ€™s worth a lot.