The FAQ on FAQs

This month, I was going to write a post on writing FAQs, and specifically writing FAQ pages for the web.

Then I did some research and found this page on FAQs from a copywriter called Susan Greene, and it seemed so comprehensive and useful I thought I’d just link to it. Great writing, Susan!

The only point I’d add is to make sure your questions in your FAQ are actually questions that are likely to be asked by real people, let alone asked frequently.

Would someone really ever ask that obscure, detailed question you’re trying to shoehorn onto the page? If not, then perhaps the information is best presented in another format.

Particularly online, writing has to be all about authenticity, or you’ll lose your readers’ attention.

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