Itâ€™s a well-known piece of advice: write as though you were talking to someone you know, in the pub (or informal setting of your choice).
But how can you actually do this?
I was recently helping someone create a presentation, as she was struggling to write her thoughts as clearly as she could speak them. The ideas were there, but the words werenâ€™t flowing.
In the end, we simply recorded me asking her a few pre-arranged questions. She spoke her answers without preparation, then transcribed the audio. The result: a clear, well-expressed piece of text, which with minimal editing could be used for her presentation. Job done.