Write as you speak

It’s a well-known piece of advice: write as though you were talking to someone you know, in the pub (or informal setting of your choice).

But how can you actually do this?

I was recently helping someone create a presentation, as she was struggling to write her thoughts as clearly as she could speak them. The ideas were there, but the words weren’t flowing.

In the end, we simply recorded me asking her a few pre-arranged questions. She spoke her answers without preparation, then transcribed the audio. The result: a clear, well-expressed piece of text, which with minimal editing could be used for her presentation. Job done.

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